Sports Business

At the ESPNw Summit in New York, three women who have dedicated their careers to women’s sports social media share their insights and viewpoints.

By Mackenzie Meaney

Not even a full season in and Liz Cambage is moving on from the LA Sparks. Now a free agent, Cambage has free reign to choose what her future holds, but in her absence, the Sparks will need to adapt if they want to make the WNBA playoffs.

Power Player

When Radha Gupta started She Talks Ball to bring representation to women’s sports, the site has gone on to become one of the biggest in the industry, garnering recognition from some of the largest companies and teams in the business.

By Izzy Zakia

Here are 10 marketing brands in the United States who pledged their support of women’s sports.

By Emilee White

Sport management professional Shiling Lin was granted the honor of being one of the torchbearers at the 2022 Beijing Winter Olympics.

By Emilee White

Two years ago, USWNT’s Kelley O’Hara and Just Women’s Sports launched a podcast to talk to prominent female athletes. The series has grown and evolved into “The Players’ Pod”, a series of conversations with some of the best athletes, coaches, and business people in the women's sports industry.

By Mackenzie Meaney

Serena Williams has become a key investor for HUED, “a platform that diversifies the patient/doctor connection by connecting patients (of color) with health and medical professionals (of color) that specifically understand their cultural, physical, and mental needs.”

Team USA softball player Valerie Arioto was supposed to compete in her first Olympics this year. Instead, she's helping others live their best lives. The post Olympian Focuses On Helping Others Grow Amid Postponed Summer Games appeared first on GoodSport.

Women's Sports Foundation President Phaidra Knight is empowering women and raising money for female athletes through her new fashion line, PSK Collective. The line is dedicated to promoting body positivity by making clothing for women athletes of all shapes and sizes, and donates partial proceeds to the Women's Sports Foundation.

As the popularity of women’s soccer grows rapidly in the U.S., Alyse LaHue and the NWSL’s freshly-branded Gotham FC want to stay ahead of the curve.

By Paulina Vairo

With a recent increase in viewership of the NWSL, there has been a rise in investments from many influential women. The post National Women’s Soccer League Rises As Investments Soar appeared first on GoodSport.

By Hunter Carroll

With the upcoming 25th anniversary of the WNBA, the league has announced many exciting plans to celebrate the historic season to honor the past, celebrate the present, and look forward to what’s next for the league.

University of Miami senior Samantha Goldman hopes to inspire women to find their way into the “boys club” through her work in football.

By Hunter Carroll

Lesley Visser is a sportscaster who has broken all the barriers and has a career defined by firsts.

Kim Ng started her career as an intern for the Chicago White Sox. More than 30 years later she's baseball's first general manager.

Advertisements with female athletes not only inspire and excite the viewer, but they also help these athletes financially.

UNESCO, an organization founded on the premise of improving global health and wellness, is fighting for equal representation in sports. Check out ways they think you can help too!

WNBA Commissioner Cathy Engelbert has a strong basketball background which suits her perfectly for her role as the leader of the league.

The Challenge Cup tournament brought in historic viewership numbers for the NWSL, thanks to broadcasting deals with CBS and Twitch.

Australia and New Zealand to host 2023 FIFA Women’s World Cup--what could this tournament mean for these countries and women’s soccer?

Hannah Burnett, a former captain for the UMass women's lacrosse team, always wanted to work for the NFL. At 25 years old, her dream is already a reality.