GoodSport Becomes BeHer Sports
First, a little company history…I founded GoodSport Media in 2016 with a simple mission — to celebrate the good in sports through authentic storytelling.
Fairly quickly, we emerged as the “house band for good” for brands, media companies, leagues, and non-profit organizations. In 2020, we decided to shift our energy to focus on a largely overlooked community. Since then, our women’s property, GoodSport, has been obsessed with raising the visibility of women and girls in sports across our platforms as well as on leading properties including SI.com and Yahoo Sports.
In 2021, we teamed up with well-respected executives from the Black media community to launch a sister company called Empower ONYX. This minority-owned venture tells the important and under-told stories of Black women and girls in sports. This year, on Veteran's Day, we will launch Sports & Service, a property that will explore the unique bond between sports and the nation’s military.
Recently, we decided to change the name of GoodSport to BeHer Sports. We believe BeHer is more relatable and inspirational for consumers interested in how we are elevating women and girls in sports.
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According to Ernst & Young, 94 percent of female c-suite executives played sports, and one important way to open the door to the boardroom is to open the gate to the field. BeHer Sports is dedicated to giving a voice — and platform — to incredible people making strides on and off the field.
BeHer Sports. Same mission. Better name.
